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Martin Hofmann

a personal blog about technology, communications and other stuff that interests me

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Communications

Email overload through the ages

by Martin · Mar 31, 2008

Here are two quotes from newspaper articles about email overload in the workplace.

It seems that people are so busy wading through the overload and responding that they don’t have time for real work. […] A few companies are taking corrective action. Computer Associates, based in Islandia, L.I., shuts down its E-mail system for four hours a day, between 10 A.M. and noon and again between 2 P.M. and 4 P.M. “People were spending too much time on E-mail,” said Marc Sokol, vice president of advanced technology. “We said, ‘Use it intelligently, don’t use it spuriously.’ ” Until employees got used to the restrictions, Mr. Sokol said, they found the experience similar to quitting smoking. Now, he added: “Productivity is up. It has caused people to be more thoughtful.”

wit’s end: Coping With E-Mail Overload, The New York Times

Overwhelmed by e-mail? Some professionals are fighting back by declaring e-mail-free Fridays — or by deleting their entire in-box. Today about 150 engineers at chipmaker Intel will kick off “Zero E-mail Fridays.” E-mail isn’t forbidden, but everyone is encouraged to phone or meet face-to-face. […] E-mail-free Fridays already are the norm at cell carrier U.S. Cellular and at order-processing company PBD Worldwide Fulfillment Services in Alpharetta, Ga.

Fridays go from casual to e-mail-free, USA Today

The biggest difference between the two quotes? Eleven years.

The New York Times article is from April 1996, the USA Today article from October 2007. Apparently not much has changed in all those years, even though “experts” were already hoping for better times in 1998:

Despite the e-mail glut problems, there is optimism among e-mail experts that new solutions – both technological and behavioral – will keep pace with higher e-mail volumes.

E-mail overload drives many users bananas, NetworkWorld Fusion (via CNN.com)

Ten years later, the technological and behavioural solutions still haven’t  fully caught up with the ever increasing volume of email (numbers are up from 15.1 billion in 2000 to 97.3 billion emails per day in 2007 according to IDC research quoted in the USA Today article). Otherwise we wouldn’t continue to see the same type of email overload articles year after year after year.

No doubt email overload has been and continues to be a problem for many people. Just this weekend I read a another article (in German) about a German company prohibiting email use two days a month. But I am not a big fan of organized email prohibition, whether it is a top-down decree by the company leadership or a bottom-up idea from a group of employees.

In the end, every individual needs to take charge of how they best manage their communication – every day of the week.

Because it gets worse. Thanks to other changes in technology and behaviour, (yep, I am talking about that Web 2.0 thing and the rise of, you guessed it, social media), email overload articles are not alone anymore. We now have journalists and a whole blogosphere continually discussing the potential benefits or repercussions of using blogs, RSS feeds, Facebook, LinkedIn, Twitter and all the other tools for communication. How do we keep up with all of this if email management still is a problem? Will we still have a social media overload discussions in eleven years?

“There’s going to be a point where culture and common sense are going to start to take over,” [Rapport Communications consultant Gary] Rowe said, “because there’s only so much of this we can process.”

E-mail overload drives many users bananas, NetworkWorld Fusion (via CNN.com), June 1998

My guess is that every person needs to find that point for herself or himself. I wouldn’t wait for your company or colleagues to do it for you.

A friend of mine for years refused to get her own cell phone even though she saw many of the benefits. She argued that “once people know I have it, they will expect to reach me 24/7”. I never bought that argument (but she eventually bought a cell phone). A cell phone can be switched off. Email – and expectations – can be managed by ourselves. And so can social media tools.

Overload, more often than not, is a fact. But it can also be a state of mind.

Filed Under: Communications, English, Ongoing, Technology

TopLinks plugin for WordPress

TopLinks plugin for WordPress

by Martin · Mar 7, 2008

Thornley Fallis and 76Design have released two plugins for the WordPress blogging platform today: TopLinks and FriendsRoll.

“TopLinks replaces the manually edited blogroll with a widget that automatically generates a list of the Blogs and sites that I most often link to. […] FriendsRoll enables your readers to sign up to appear on your list of Friends. Any data they provide will stay with the blogger, not reside on some external site. So the relationship is directly between us.”

Joe Thornley, CEO, Thornley Fallis

I tried out TopLinks on my blog. It works well but I couldn’t get it to look right (yet). It doesn’t fit the way my sidebar is set up (1 custom column on top, and 2 widget-enabled columns on the bottom). Maybe I’ll find a way to customize it and reduce the width of the TopLinks box.

Not sure whether TopLinks really needs to be a replacement for the traditional blogroll. For my blog, I’d see it more as an addition.

Congrats to TF and 76Design for a great idea! if you have a WordPress blog, definitely check it out.

toplinks_logo

Filed Under: Communications, English, Great stuff

CPRS writing workshop for junior practicioners

by Martin · Mar 4, 2008

Great writing skills are a strong asset for anybody who wants to get hired in PR. The student steering committee of CPRS Toronto and News Canada are offering a writing workshop for junior practitioners. Good initiative!

Scheduled for March 17, 2008, the event is led by News Canada’s Managing Editor, Jane Stokes. More info and registration on the CPRS Toronto website.

Filed Under: Communications, English, Events

PR Toolbar: Making room for more feeds

by Martin · Apr 14, 2007

The list of blogs in the RSS reader has grown quite long. After talking to Michael O’Connor Clarke and Gary Schlee at the last Third Tuesday, I’ve decided to split up the RSS reader in the Canuck PR Toolbar into two sections: one for PR blogs (red) and one for marcom and social media blogs (blue). 

This has nothing to do with “separating church and state”. It is simply a functional improvement because a couple toolbar users told me that some RSS feeds had become unreadable because in lower screen resolutions the combined list extended beyond the margins of the monitor. Now the two RSS readers have a little room to grow again.

I will do another round of search on the weekend and add new Canadian PR and marcom blogs (suggestions welcome, as always).

The toolbar will update itself automatically. No need to reinstall. If anybody has trouble with the updated version, let me know.

Filed Under: Communications, Toolbar

Links of Note – April 10, 2007

by Martin · Apr 11, 2007

1) “How To Live Up to the Innovation Hype” – Business Week innovation and design writer Reena Jana on former “next big thing” companies that didn’t live up to the initial hype but are now seeing an upswing in business growth because they have “refined their technologies, remade their business models, and reached out to new audiences.”

If these [new] technologies weren’t taken to market, their owners may never have found that better use,” Chesbrough writes in an e-mail. “Innovators need to learn how to play poker in pursuing these technologies, rather than playing chess, where the objectives and possibilities are clearly defined at the outset.”

Henry Chesbrough, executive director of the Center for Open Innovation at UC Berkeley’s Haas School of Business

2) “How Blogging Can Help You Get a New Job” – The Wall Street Journal

Corporate recruiters have long surfed the Web to vet potential hires, but now they are also surfing blogs to unearth job candidates, expanding their talent pool and gaining insights they say they can’t get from résumés and interviews.

PR Blogger Kevin Duggan is quoted in the article. He says that his blog generates “about one job lead a month”. 

Blogging still plays a minor role for PR hiring practices in Canada. But the importance is growing. Blogging can definitely help people get a new PR job here, too. Just ask Chris Clarke or Michael O’Connor-Clarke or Tamera Kremer of Thornley Fallis.

Filed Under: Articles of Note, Communications, Innovation

CNW calling, PR bloggers answering – with a debate

by Martin · Dec 3, 2006

After CNW Group asked a few Canadian PR bloggers to put ads on their blogs, the bloggers started a discussion amongst themselves about the ethics of it all. I’ve been watching it from the sidelines. Here is my perspective.

On a personal blog it is an individual decision. If your employer knows about it and let’s you have income from those types of “other sources” and you don’t mind ads on your blog, why not?

Does an ad on a personal blog automatically mean that this company is a preferred supplier for the agency the blogger works for? I don’t think so. At High Road we leave this specific type of vendor decision (based on factors like value, price for reach and quality of service/support) up to the individual account managers or client preference.

Do I respect PR bloggers with ads less or more than others? No. Respect and credibility still depend on the content of the blog post. I am also willing to give any PR blogger the initial benefit of doubt that they are able to a) be transparent and b) separate the advertising and editorial sides. If you are in PR and work with publications every day, the differentiation should be a no-brainer. And if you actually endorse the company that’s advertising on your blog or in a comment (like Michael OCC did here), that is okay, too, in my books. It comes down to credibility, transparency and trust. Maybe I am wrong but I think I’d be able to see through a fake endorsement. If Michael has genuinely had a good experience with the service and/or the company, why not endorse it? Blogs are biased. The great thing is that I can comment on his blog and give him a mouthful if I disagree.

I’d be interested to get an update from CNW and/or the participants on whether or not the campaign was a success in terms of click-throughs. One question I have is how much of an influence these debate postings have on the campaign? How many people only clicked on the ad because they read one of the disclosure or debate postings? Frankly, I might not have noticed (or cared about) the banners without the blogging debate about whether or not to have an ad. Again, I found this debate interesting because it was new to us here. But – for a successful campaign on a PR blog -is it necessary to come up with a debate/dispute in the content section to promote the ad?

As for CNW Group, I say good on them. They are trying. You’ll never please everyone. But when it comes to social media we are all still in a glass house, and there is plenty of room for CNW to join us… 

What I would have liked to see with this campaign is more relevancy towards digital marketing and social media. I am not saying every blog ad campaign has to be about blogging. In Ed Lee’s comment section CNW’s Laurie Smith says:

“Our goal is simple: to better showcase our expanding services to the people who matter most to us – wherever they may be.”

That doesn’t necessarily mean services relevant to social media and blogging. But it would be an advantage if you are targetting PR bloggers, especially if CNW believes that understanding blogs and social media is a differentiator versus competitor CCN Matthews (I am guessing that’s partly the intent).

Again, the slogan “are you a player” didn’t make me click, David Jones’ blog posting about him putting the banner on his blog did. So I’d say to Laurie: mission accomplished – kind of sort of.

I might have clicked without “indirect encouragement” if the ad would have told me that CNW offers something that helps me survive in this new world of PR, for example podcasting services and a podcasting portal. Okay, I knew about podcasting already. But only because CNW came for a visit to High Road Communications recently. I don’t know if those capablities are widely known within the PR and Corp Comm community already, and – at least at High Road – we keep doing more and more on the podcast front for clients.

Or what about CNW’s “multimedia news releases“? In 2004 they were already half-way to a social media press release – the 2006 hypephrase of choice for PR bloggers. A couple tweaks of how the content is presented, linked through and tracked, and this could have been made into a social media press release offering-plus-ad-campaign. 

Or, if MediaVantage is the key offering for the ad campaign, I would have liked to find out more about blog monitoring within this service (I don’t use MediaVantage so I don’t know if it has this feature; but it might have made me play the game for a free trial).

Or how about creating and advertising a free Web app that provides keyword-based custom RSS feeds for content posted on CNW’s site? Right now there are already feeds for ALL releases in English and French. That’s a lot of news in one feed. But if I could create one that only shows me releases of software companies in Canada, that would be neat. And if I saw a banner for this service on Dave Jones’ blog, I’d click it and add the custom feed to my Live.com feeds. And I’d be impressed by CNW.

So, all in all a good start. Keep going, CNW. And when will we see CCN Matthews ads? 

Finally, from the PR blogger perspective, this whole debate has been one big transparency and ethics lovefest. But from now on, just do it. Or not. Ads or no ads, I will still read you as long as you are transparent and your content doesn’t suck.

Filed Under: Canada, Communications

New FeedBurner network for Public Relations

by Martin · Nov 27, 2006

Dave Jones over at PRWorks.ca has just created a FeedBurner network for Public Relations. I haven’t used a FeedBurner network before but it seems like a great concept for staying up to date on a subject. Read more about it on Dave’s blog, subscribe to the feed and join in!

Filed Under: Communications, English

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