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Martin Hofmann

a personal blog about technology, communications and other stuff that interests me

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Events

All you need is a blog to market your product? You’re so wrong

All you need is a blog to market your product? You’re so wrong

by Martin · Nov 7, 2008

For the upcoming StartupEmpire conference in Toronto, we shot a few short videos with Mike McDerment, CEO of FreshBooks. In the videos, he talks about his experience as a startup entrepreneur here in Canada.

The first one is about blogs and marketing: All you need is a blog to market your product? You’re so wrong. More videos next week.

(High Road Communications is a sponsor of StartupEmpire)

Filed Under: Canada, Communications, English, Events, High Road, Technology

StartupEmpire – The Conference

by Martin · Oct 17, 2008

Here’s a video of Jevon MacDonald and David Crow talking about the upcoming StartupEmpire conference in Toronto on November 13 and 14. It’s a Canadian conference “from entrepreneurs for entrepreneurs”.

StartupEmpire already has an amazing lineup of speakers including Don Dodge, Hugh MacLeod, Howard Lindzon, David Cohen, Austin Hill, Leila Boujnane, Lane Becker and Charlie O’Donnell. Watch the video for Jevon and David’s perspective on what they want to accomplish with the conference.

More information is available at www.startupempire.ca and on David and Jevon’s blogs.

Disclaimer: High Road Communications is a sponsor of the conference.

Filed Under: Canada, Communications, English, Events, High Road, Innovation, Technology Tagged With: startupempire

Founders and Funders

Founders and Funders

by Martin · May 1, 2008

When he’s not busy educating Toronto geeks on fashion style, David Crow dedicates a lot of his time to organizing and participating in tech community events.

founders and funders Now I just came across the Founders and Funders event, which he and Jevon MacDonald of StartupNorth are bringing to Toronto on June 4 – for the second time.

Started in Montreal last November, Founders & Funders is about “helping to connect the founders of early-stage, venture fundable web and technology companies with the funding community in Canada.”

Sounds like a great concept to me.

Founders & Funders is a private, invite only social event.

Founders and Funders is dedicated: to helping Canadian entrepreneurs to meet each other; meet potential funders: angel, VC or other money sources; to have fun; and see how we can help each other create the NEXT BIG successful company.

More information about the June 4 event can be found here.

Filed Under: Canada, English, Events, Technology

CPRS writing workshop for junior practicioners

by Martin · Mar 4, 2008

Great writing skills are a strong asset for anybody who wants to get hired in PR. The student steering committee of CPRS Toronto and News Canada are offering a writing workshop for junior practitioners. Good initiative!

Scheduled for March 17, 2008, the event is led by News Canada’s Managing Editor, Jane Stokes. More info and registration on the CPRS Toronto website.

Filed Under: Communications, English, Events

Toronto Technology Week – This is my City!

by Martin · May 31, 2007

As part of her opening keynote for Toronto Technology Week, High Road Communications co-founder and president Mia Wedgbury (my boss) showed a video with Jay Goldman of Radiant Core, Mark Relph of Microsoft Canada (High Road client) and Ken Nickerson of iBinary talking about their view on tech in Toronto and what we can do to promote the region as a centre of excellence. Here’s the video that I uploaded to Soapbox. For Mia’s perspective, see here.


Video: Toronto Tech Week – This is my City!

Filed Under: Canada, Events, High Road, Technology

Red Herring comes to Canada

by Martin · Dec 20, 2006

Looks like May and June will be busy months for tech people. After ICT Toronto recently declared the last week in May to be “Toronto Technology Week” (featuring mesh, BarCamp and the Canadian New Media Awards), Red Herring today announcend the launch of Red Herring Canada and its own tech conference in Montreal from June 13 to 15.

“With Red Herring Canada, we will help shine a light on a whole new crop of Canadian technology innovators who deserve more recognition.”

Joel Dreyfuss, Editor in Chief, Red Herring

I haven’t seen any details beyond the standard press release yet. But that’s good to hear. There are already a number of great events and awards for technology innovators in Canada, for example CIPA. But we can definitely use more help. Welcome to Canada, Red Herring!

Filed Under: Canada, Events, Innovation, Technology

How about a gaming panel at mesh?

by Martin · Oct 24, 2006

The mesh conference is back. That’s good. What I would really love to see at the next mesh conference is a panel on gaming and virtual worlds. Since getting “a better understanding of the impact of new developments online” is part of the mesh conference mission statement, I think we’d be missing out a huge part of the latest online developments without it.

When I look at our consumer and interactive entertainment divisions and what kind of new work has emerged due to these online developments, and then I think back to the ancient times where I typed program code for games into my Amstrad computer or my friend’s Sinclair ZX Spectrum…we’ve come a long way! And yet it feels like the real deal in online gaming and virtual worlds hasn’t even started yet.

Being in the PR industry, I agree with David Jones that a PR panel at mesh would be nice. But if I only had one vote (not that I have any vote in it), it would go to online gaming.

Filed Under: Canada, Events

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