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Martin Hofmann

a personal blog about technology, communications and other stuff that interests me

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Archives for October 2011

Met Ian Rankin yesterday

Met Ian Rankin yesterday

by Martin · Oct 28, 2011

Met Ian Rankin yesterday

Filed Under: English

Last Toronto FC game of the season

Last Toronto FC game of the season

by Martin · Oct 22, 2011

Last Toronto FC game of the season

Filed Under: English

Amazing video of Toronto

by Martin · Oct 20, 2011

Amazing video of Toronto by Ryan Emond

(Source: http://vimeo.com/)

Filed Under: English

Social and digital go hand in hand

by Martin · Oct 20, 2011

Today, most businesses wishing to take advantage of the social-digital revolution are in the “crawling-walking” phase of their transformation; they are focused on building numbers measured by likes, followers, and the amplification of their messages. Tomorrow, many companies will be in the “running-flying” stages of social digital; they will connect effortlessly with multiple stakeholders who make their businesses smarter and better positioned for the future. Tomorrow’s metrics will be new efficiencies, ideas, products, and services as well as better business intelligence.

Source: David Armano in Harvard Business Review

In yesterday’s article from the Harvard Business Review blog, Edelman’s David Armano asks How Social Digital Is Your Company?. “Social Digital” sounds a bit like catchphrasification of the obvious to me. But Armano has it right. Social and digital are separate but go hand in hand.

The thing is, though, one can’t understand what he calls the social-digital revolution without also understanding how the “infrastructure, the plumbing and wiring”, actually works and how marketing and communications can benefit from it. Too often, this part gets glossed over, because people love to talk about the “social” part of the equation. For businesses, this is as much a social revolution as it is a data-driven revolution.

Long-term, it breaks down the traditional marketing barriers and brings change to many jobs, departments and industry (like communications). “Social digital” done right transforms the way companies do business. Exciting times!

Filed Under: English, Ongoing

Typography Inspiration: 10 Terrific Tumblr Blogs

by Martin · Oct 16, 2011

Typography Inspiration: 10 Terrific Tumblr Blogs

Typography Inspiration: 10 Terrific Tumblr Blogs
Tumblr is a great source of inspiration, as well as a destination for expression and entertainment. We have found 10 Tumblr blogs that showcase terrific typography which we think are are well worth font-fanciers following. SEE ALSO: 10 Entertaining Tumblr Blogs About Your Parents | 10 Deliciou…

Filed Under: English

Post-it notes for Steve Jobs

Post-it notes for Steve Jobs

by Martin · Oct 10, 2011

Post-it notes for Steve Jobs

Filed Under: English

Steve Jobs: Marketing is about values

by Martin · Oct 9, 2011

Steve Jobs internal introduction of Apple’s 1997 “Think Different” campaign is still a great video to watch for all marketers and communicators.

“To me, marketing is about values,” [Steve Jobs] said. “This is a very complicated world, a very noisy world and we’re not going to get the chance to get people to remember us. No company is. So we have to be very clear about what we want people to know about us.”

Source: AdAge – The 1997 Video That Explains the Marketing Genius of Steve Jobs

Filed Under: English, Ongoing

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