Steve Jobs internal introduction of Apple’s 1997 “Think Different” campaign is still a great video to watch for all marketers and communicators.
“To me, marketing is about values,” [Steve Jobs] said. “This is a very complicated world, a very noisy world and we’re not going to get the chance to get people to remember us. No company is. So we have to be very clear about what we want people to know about us.”
Source: AdAge – The 1997 Video That Explains the Marketing Genius of Steve Jobs