More than anything else we had to shift our own thinking, because that was constraining with how you do things on mobile. Realizing that TPM is not a website — it’s a bundle of knowledge and expertise and ongoing coverage that exists inherently on no particular platform, and we are consitently trying to find ways to make it adaptable on as many platforms as possible.
Talking Points Memo publisher Josh Marshall in When is a website not a website, Nieman Journalism Lab, May 17, 2012
This shift in thinking will happen within more and more news organizations, and is important to understand for anybody who publishes content online.