Archives for February 2011

Dave Fleet presented an overview of the status quo and some of the current trends in social media at Podcamp Toronto yesterday. There are a lot of good thought starters in his presentation, so take a look at the embedded SlideShare deck below.

One best practice he highlighted was the need to “measure outcomes of [social media] activities, not outputs”. While the same is true for all activities related to communications and marketing, it is was a welcome reminder that social media too needs to have a clear business purpose and be integrated into the organization, rather than exist as a standalone or bolt-on activity.