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Martin Hofmann

a personal blog about technology, communications and other stuff that interests me

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Archives for August 2010

The ROI of putting your pants on

by Martin · Aug 31, 2010

“The notion of saying, ‘What’s the ROI of social media?’ is, at its broadest sense the right notion. But it’s the wrong question. You may as well ask what the ROI of putting your pants on every day is. You know there’s a value to it, but it’s hard to measure. It’s about what specific objectives we’re setting out, how we measure against those objectives, and how those all lead to a better reputation for the company, increasing market share, increasing excitement about the brand.”

Scott Monty, head of social media at Ford, in an interview with Marketing Magnified eJournal, August 2010

Filed Under: Articles of Note, English, Ongoing

Social intranet is not just about adding social features

by Martin · Aug 24, 2010

Oscar Berg’s article is a recommended read for anyone interested in social intranets. Read it here.

Most people will, if they’ don’t already, come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds, social bookmarking and micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate and collaborate that is taking place on the web to the very core of how enterprises are operated and managed.

From The business case for social intranets by Oscar Berg

Found via @thumbtackhead

Filed Under: English, Ongoing

Toronto skyline from our seats at BMO Field

by Martin · Aug 8, 2010

IMG_1047

Filed Under: English, Ongoing

Rouge Park im August

by Martin · Aug 2, 2010

Rouge Park ist ein “Staedtischer Wildnis Park”. Er liegt zum Teil noch innerhalb der Stadtgrenzen von Toronto. Es war der falsche Tag (Feiertag) und die falsche Zeit (Mittagshitze) um in Ruhe Fotos zu machen, aber es war ein wunderbarer Spaziergang. Dafuer habe ich aber mitten im Wald drei nette Jamaikaner mit Angeln getroffen, die meinten ich sollte nicht in Richtung See weitergehen – es sei denn, ich moechte zum Festmahl fuer Moskitos werden. Sie hatten wahrscheinlich recht. Und wenigstens war auf dem Rueckweg ein Schmetterling freundlich genug, um fuer ein paar Bilder still zu halten. Ich komme im Herbst wieder.

Filed Under: Deutsch

Interesting new touch UI for Windows 7 devices

by Martin · Aug 1, 2010

I like the approach UI Centric is taking here.

Filed Under: English, Ongoing

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