Martin Hofmann

a personal blog about technology, communications and other stuff that interests me

Archives for August 2010

The ROI of putting your pants on

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“The notion of saying, ‘What’s the ROI of social media?’ is, at its broadest sense the right notion. But it’s the wrong question. You may as well ask what the ROI of putting your pants on every day is. You know there’s a value to it, but it’s hard to measure. It’s about what specific objectives we’re setting out, how we measure against those objectives, and how those all lead to a better reputation for the company, increasing market share, increasing excitement about the brand.”

Scott Monty, head of social media at Ford, in an interview with Marketing Magnified eJournal, August 2010

Social intranet is not just about adding social features

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Oscar Berg’s article is a recommended read for anyone interested in social intranets. Read it here.

Most people will, if they’ don’t already, come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds, social bookmarking and micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate and collaborate that is taking place on the web to the very core of how enterprises are operated and managed.

From The business case for social intranets by Oscar Berg

Found via @thumbtackhead

Rouge Park im August

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Rouge Park ist ein “Staedtischer Wildnis Park”. Er liegt zum Teil noch innerhalb der Stadtgrenzen von Toronto. Es war der falsche Tag (Feiertag) und die falsche Zeit (Mittagshitze) um in Ruhe Fotos zu machen, aber es war ein wunderbarer Spaziergang. Dafuer habe ich aber mitten im Wald drei nette Jamaikaner mit Angeln getroffen, die meinten ich sollte nicht in Richtung See weitergehen – es sei denn, ich moechte zum Festmahl fuer Moskitos werden. Sie hatten wahrscheinlich recht. Und wenigstens war auf dem Rueckweg ein Schmetterling freundlich genug, um fuer ein paar Bilder still zu halten. Ich komme im Herbst wieder.