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Martin Hofmann

a personal blog about technology, communications and other stuff that interests me

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Innovation = Insight, Plan and Commercialization?

by Martin · Mar 28, 2010

“When I use the word innovation, I think of three interlocking components:

  • Insight or inspiration suggesting an opportunity to do something different to create value
  • An idea or plan to build an offering based on that insight or inspiration
  • The translation of that plan into a successful business (in simple terms, commercialization)”

Scott Anthony in “What’s stopping innovation?”

Filed Under: English, Innovation, Ongoing

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