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Martin Hofmann

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What would a Canadian PR Toolbar look like?

by Martin · Sep 18, 2006

Just came across pr-toolbar.de, a free PR Toolbar created by a German agency. The  download offering for German PR professionals includes 380 PR links, a PR glossary, RSS feeds with PR news as well as gadgets like cookie cleaner, unified email notification and a chat function. I haven’t downloaded it but it looks like it also includes a couple features that are supposed to generate leads for this agency.

I am not a huge toolbar fan in general because it further diminishes the little screen space I have on my laptop  and the new IE7 Beta browser (just like Firefox) has an integrated search box anyway. But it is still a nice marketing and community-building idea. 

pr-toolbar.de was developed based on a free toolbar creation service from Conduit, so it would probably be easy to create a Canadian PR toolbar.

Not sure if anybody would be interested. But, just for the sake of an exercise, here’s a quick brainstorm of what could be included.

  • Sean over at Buzz Canuck has just created “The Power 50“, a list of Canadian marketing bloggers. Not all of them are PR blogs but it would be a good starting point for community links and/or RSS news. And why not cross over into other marketing territory for some of the links?
  • Third Tuesday, Third Monday and CaseCamp and other PR events
  • Inside PR for podcasting
  • Since it is not just about blogging but about PR in general, we should throw in links to  CPRS and IABC for good measure
  • prmeasurement.ca on the resources side of things, of course, and links to vendor partners like CNW, CCN Matthews, NewsCanada, Bacons, Vocus etc. 
  • And I am sure for additional resource links we could also take a look south of 49

Yes, there’s plenty more to be found in Canada. But it’s time for dinner. Other ideas anyone?

Filed Under: Communications, Toolbar

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