Do PR people need new media skills? – Good post by Tom Murphy on “what skills and knowledge do practitioners need to effectively communicate with their audience(s) using traditional and new media tools”.
Media Relations Measurement System launching – David Jones announces the launch of a new “Media Relations Rating Points system” in Toronto on April 20. The system has been created by by the National Measurement Committee of the Canadian Public Relations Society. More info will be available on the new MRP blog.